About Us
We don't just consult. We partner.
You’ve found us… which means you’re asking the right questions.
And now… you’re on the edge of a breakthrough!
You’re done guessing. You’re leaning into leading.
But at this level? You need more than hustle and hope.
You need partners who understand growth inside the fitness industry.
Partners who know how to turn momentum into structure, vision into systems, and potential into profit.
That’s where we come in.
We’re Active Core Consulting. And we help FitBiz owners lead with clarity, grow with intention, and live life on their terms.
Why We Exist
We started ACC because we saw too many brilliant fitness leaders maxed out, hanging million-dollar potential on DIY systems, outdated sales advice, and zero operational support.
We knew there was a better way to grow. One that honors both the business and the human behind it.
So we built it…
With YOU in mind.
(And Why It Matters)
Who We Are
Our team brings decades of combined experience in finance, operations, sales and team/leadership development inside high-growth fitness brands and beyond.
We’ve scaled from the inside, turned around underperforming markets, built multi-7-figure systems, and led teams of 100+.
Now? We do it for YOU.
Get to know our team below…
Our Founders
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Lauren Schoenfeld
FOUNDER, CEO + CFO
CEO Mindset + Profitability
With 15+ years of experience in Finance - including roles at SoulCycle, WeWork, and PwC - Lauren most recently served as Director of Finance Operations and Transformation at Equinox.She’s known for turning complex financials into simple, strategic decisions that drive growth.
From pricing models to profit plans, she helps you scale with clarity and achieve financial freedom.
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Jaimie Austin Massena
CO-FOUNDER, CXO
Communication + Community Growth
Since 2017, Jaimie has been building fitness communities from the inside.
From Membership Sales to General Management at top producing clubs for both Equinox and Pure Yoga, most recently she was Manager of Group Fitness on the opening team for Equinox’s newest location in NYC.
She truly knows how to connect, sell and scale by tapping into the soul of your brand and delivering a transformational member experience.
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Lisa Cerreta Kirk
CO-FOUNDER, COO
Operations + Leadership
After spending 10+ years leading U.S. Retail Strategy at Sweaty Betty, Lisa served as Director of Operations for Barry’s Bootcamp - Northeast.
While there, she turned around underperforming studios, led the first major market post-COVID studio opening, and guided the highest-volume region in the world surpassing pre-pandemic revenue benchmarks.
She turns vision into backend systems, opening plans into growth plans, and teams into powerhouses.
Our Team
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Michael Keeney
Operations Coach
Talent Development + Program Innovation
Formerly Director of Instructor Talent at Barry’s Bootcamp, a founding coach at Daily Burn, and in leadership roles at Equinox and TRX, Michael blends creative vision, performance science, and people-first leadership.
Named Equinox’s 2019 Mentor of the Year, Michael has coached hundreds of instructors, launched national programs, and helped fitness brands build standout training that scales.
Michael helps you design instructor development and signature programming that’s high-impact, human-centered, and built to last. -
Christy Kent
Operations Coach
Strategic Growth + Franchise OperationsFrom VP of Ops at CorePower Yoga to President of Ops - West Coast at L5 Swim, Christy has lead expansion across 40+ locations, built teams, optimized for profitability, and driven exits.
As Interim COO at Pure Glow, she stood up scalable systems, oversaw daily operations, and built a franchise development cycle from scratch, ushering in a new era of growth and leadership transition.
She’s not just here to streamline your operations. She’s here to multiply your impact.
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Ryan Jankowiak
Finance Manager
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Paul Roch
Finance Manager
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Juan Antonio Fraccione
Bookkeeping Lead
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Kristin Short
Marketing Manager
Our CORE Method
Because every high-performing fitness business needs a strong CORE…
We don’t guess. We guide.
Our CORE Method gives your business the strategic foundation it needs to grow sustainably.
C — Clarify what matters
O — Organize your systems
R — Rework what’s no longer aligned
E — Expand with intention
This is structure with soul. Strategy that sticks. And a method that meets you exactly where you are.
Our Clients
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Opening your first (or next) studio? Let’s build it to scale from day one.
We’ll help you:
Craft a pre-sale strategy that sparks demand and drives revenue
Set up backend systems that grow with you
Shape your offer, pricing, and member journey with clarity
Launch with a plan that supports your big picture
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You’re clear on your vision and you’ve built a strong community.
But behind the scenes, it’s still running on hustle, heart, and too many hats.
You’re ready to stabilize, simplify, and grow with intention.We help you:
Price for profit
Build systems that grow with your business
Make confident, data-driven decisions
Lead with clarity
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You’re leading your teams, scaling locations, and balancing vision with execution.
You’ve outgrown the DIY, but finding support that fits this level is rare.We partner with you to:
Expand with strategy and speed
Align your financials, ops, and sales so they all work together
Grow a leadership team that leads with you
Build a business that runs smoothly (even when you take a vacay)
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You’ve built something incredible, and now you’re thinking about what’s next.
Full exit? Advisory role? Something different?
We help you:
Prep your financials for a clean, confident valuation
Optimize systems and team for a smooth transition
Strengthen retention and recurring revenue for long-term value
Exit with clarity, confidence, and the legacy you’ve earned
Let’s Build What’s Next
You’re not here to just run your studio.
You’re here to lead it.
So let’s build the kind of business that supports your growth, honors your vision, and creates the impact you’re really here for.