LAUREN SCHOENFELD

Founder, Chief Executive Officer (CEO) + Chief Financial Officer (CFO)

Hi, I’m Lauren!

I don’t just help fitness businesses grow, I help them scale with precision, profitability, and staying power.

With a decade behind the numbers at Equinox, SoulCycle, WeWork, and PwC, I’ve led finance for multimillion-dollar ventures, rolled out systems that saved six figures, and built business models for global expansion.

But no matter how big the business, the goal stays the same: aligned growth that works for your life, your team, and your future.

    • Revenue & Profit Optimization: Drove 25% revenue growth and 54% utilization at Precision Run through strategic campaign design

    • Operational Efficiency: Saved $500K in tech costs by integrating EQX Explore with financial systems

    • Financial Growth Strategy: Increased EBITDA by 12% in one quarter through executive partnership and data-led reporting

    • Systems Implementation: Rolled out enterprise systems across 12 entities to drive clarity and scale

    • New Venture Development: Built Day One finance ops for Variis, including M&A strategy, SOPs, and hiring

At ACC, I lead our Finance vertical, helping fitness founders lead with numbers, make smart decisions, and grow on purpose.

How do we do it?

By turning complex numbers into clear insights that drive aligned, profitable action. 

    • Financial strategy that turns data into confident, values-aligned decisions

    • Pricing models that protect your margins and power your mission

    • Back-end systems that support your team and goals

    • Business models built to grow (without burning out your bottom line)

I Believe…

Success isn’t just about having the right data, it’s about feeling powerful enough to use it.

It’s how you reclaim control, protect your profit, and build a business that works for you.

Because when you own your numbers, you stop playing small and start leading like the CEO you were meant to be.

Read Jaimie’s Bio

Read Lisa’s Bio