JAIMIE AUSTIN MASSENA

Co-Founder, Chief Experience Officer (CXO)

Hi, I’m Jaimie!

I don’t just help studios grow, I help them connect: with their team, their members, and their mission.

With nearly 10 years in membership sales, studio ops, team leadership, and group fitness… I’ve opened, built, and led studios from the inside out for international powerhouses like Equinox and Pure Yoga. 

    • I’ve built & led studio teams of 50+

    • Managed 80+ instructors at any given time

    • Built class schedules with 100+ classes each week

    • Maintained 70%+ utilization

    • Taught classes with waitlists for days
       

    My secret? Connection is always the strategy.

At ACC, I lead our Sales and Messaging vertical, helping studio owners (and their teams) build that same kind of momentum. 

How do we do it?

By owning your identity, deepening your community, and selling with integrity. 

    • A brand voice that feels like you (and speaks directly to the people you want to reach)

    • Messaging that converts because it’s clear and true

    • Feel good sales strategies rooted in connection that your team can confidently use

    • Member journeys that build loyalty, trust, and long-term growth

    • Community-driven culture so your studio becomes the place to be

I Believe…

Success isn’t just what you track on a spreadsheet,
it’s how it feels to belong.

When your message, culture, and community growth all work together, you're not just running a studio - you’re creating an experience beyond the workout.

And when your experience is aligned, your studio becomes magnetic.

    • 2024 Group Fitness Program of the Year (nominated) // EQX Printing House

    • 2023 Group Fitness Program of the Year (nominated) // EQX Printing House  

    • 2022 Comeback Group Fitness Program of the Year (nominated) // EQX Printing House 

    • 2021 Comeback Group Fitness Program of the Year (Honorary Mention) // EQX Printing House 

    • 2019 Club of the Year (nominated) // EQX East 61st St.

    • 2018 Turnaround Club of the Year (nominated) // EQX East 61st St.

    • 2017 Corporate Club of the Year: Membership Sales (won) // EQX Bryant Park

    • 2017 Rookie of the Year - Eastern Region: Membership Sales (awarded)

    • 2017 King of the Hill: Consecutive 12-Month Club Membership Sales (awarded) // EQX Bryant Park