LISA CERRETA KRUK
Co-Founder, Chief Operations Officer (COO)
Hi, I’m Lisa!
I don’t just optimize operations, I align every lever of your business so it works harder for you.
With nearly a decade leading U.S. retail strategy at Sweaty Betty and three years as Director of Ops for Barry’s Bootcamp - Northeast, I know what it takes to scale.
From high-growth expansions to studio turnarounds, I bring a blend of corporate precision and real-world operator wisdom rooted in data, driven by results, and built to last.
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Turnarounds that stuck: From losses to profitability, including a studio that hit +248% to EBITDA target just 4 months post-relaunch
Launches that lasted: Opened the first major post-COVID studio with a new presale model, profitable by month two
Market leadership: Led Barry’s highest-volume global region back to pre-pandemic revenue
Innovation in action: Launched a new training modality from concept to global rollout
At ACC, I lead our Operations vertical, helping studio owners and their teams run smoother, grow stronger, and lead better.
How do we do it?
By designing systems that don’t just organize your business… they support your vision, empower your team, and create space for leadership that’s aligned and sustainable.
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Operational systems that stick (without micromanaging)
Revenue strategies that increase profit
Launch playbooks that set you up for day-one momentum
Teams structures built for autonomy, accountability, and results