We make fitness entrepreneurs money.

A strong core is more than just six-pack abs—it’s your body’s powerhouse.

Your business’s financial health is its powerhouse to profitability.

What are you doing to strengthen the core of your business?

Here are three of our favorite resources on maximizing the profit and efficiency of your business. Enjoy!

Is this you?

I have the most amazing fitness community, my business has incredible potential for more!

We’re not big enough for full time executives, but need a team of industry experts to elevate our studio to the next stage of growth. I want my business to run smoothly so I have more time and money to focus on my own personal goals and dreams.

  • I need information, answers, and expert advice in navigating changes, launching or growing the profitability of my business

  • I want better tactics and more productive ways of getting shit done

  • I’m ready to break out of patterns that aren't working for me

  • I’m committed to taking action and achieving my goals

Ways to work together


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This is us.

Hi, we’re Lauren and Jaimie!

Just two workout junkies who’ve turned our passion for fitness & industry experience into a business - to support your business!

We cut our teeth in NYC - the fitness industry mecca - and have been climbing ever since. We’ve grown our careers with the biggest names in the industry (and the little guys too!).

We've worn all the hats: open new studios, finance, sales, operations, studio management - even been up on that instructor podium.

WE GET YOU! 

What clients have to say!

Shayna Sangster, Owner

Lauren helped us on a break-even analysis to understand the exact price and occupancy needed to re-open our studio under COVID restrictions to breakeven and achieve our profitability targets. I found it extremely helpful. I work a full-time job, and I own the studio so time is of the essence. I chose Lauren because she has both financial and industry knowledge - she understands the MindBody system, our pricing structure and how things to run a fitness business, rather than me having to explain all that to somebody who works in the financial world. Highly recommend Lauren!

Justin Harkleroad, Studio Owner

As business owners we have to be open minded to adjust, there are a lot of better ideas out there that we can adapt to. Lauren & Jaimie bring that new vision that we mold into ours. We signed up for another 3 months because of the clarity received through their processes.






Teri Gandy-Richardson, Owner

Lauren's style and personality fit perfectly with mine. With a strategic plan to help me navigate through the PPP loans and negotiate rent that resulted in us being able to save almost $30,000 in 2020 rent. Working with her now 4 months later, I feel like I understand more of where we're at and more about how to move forward. I think from a strategic standpoint, hiring Lauren was definitely a great idea.


Let’s chat to see if we’re right for you.

You started your business because you have a passion to help people live their happiest, healthiest lives.

You might even have a general understanding of a few key business tactics like sales or marketing.

But getting into the grit of your finances to understand the end result of each operational decision on your profit isn’t your bread & butter.

And that’s OK. Stick with your zone of genius and let us turn our on-the-street experience into your Profit Plan.