MICHAEL KEENEY

Ops Coach, Talent Development + Program Innovation

Hi, I’m Michael!

I don’t just design workouts, I develop talent, build signature programs that elevate experiences.

With a background across Equinox, Barry’s, TRX, and Daily Burn, I’ve led national training initiatives, mentored hundreds of instructors, and built programming that blends performance science with real human connection. 

I know great classes don’t just happen…they’re built through intentional leadership, strong systems, and empowered talent.

    • Talent development that lasts: Named Equinox’s Mentor of the Year (2019) for developing top-performing instructors nationwide

    • Programming that performs: Led one of Barry’s most profitable programming weeks and scaled digital content across markets

    • Brand growth through content: Directed training and on-camera talent at TRX to expand global reach

    • Creative leadership: Founding coach for Daily Burn’s audio running program, delivering high-impact experiences at scale

At ACC, I help studios grow by strengthening the people and experiences at the heart of their business. 

How do we do it?

By building a standard of excellence your team can rise into, and your members can feel every time they walk through the door.

    • Instructor development systems that create confident, consistent instructors

    • Signature programming that’s rooted in science and built to scale

    • Training and curriculum that elevate both performance and experience

    • Studio leadership that strengthens your team from the inside out

I Believe…

Success isn’t just about more classes or higher attendance.

It’s about building environments where talent thrives, leaders grow, and people feel something real.

Because when your people are developed with intention, your business doesn’t just grow…it becomes unforgettable.

Learn More About Our Team