Expansion is exciting, but many owners struggle to determine whether they’re actually ready to scale. We’ll be discussing the financial, operational, and leadership signals that indicate when a second location is truly the right next step.

Studio owners are noticing something interesting. Intro offers are still selling, but long-term commitment feels harder. In this conversation, we explore why commitment psychology is shifting and how establishing your values and views to build your community is now the real driver of membership conversion and retention. 

ClassPass continues to be one of the most debated tools in boutique fitness. We’re exploring how studio owners can think about it strategically: when it can support acquisition and visibility, and when it begins to erode pricing power, community, and long-term membership growth.

Many studios assume adding more classes will increase revenue, but often the opposite is true. In this conversation, we explore how to design a schedule that balances demand, instructor capacity, and profitability. Studio owners will learn how thoughtful schedule design can improve attendance, reduce payroll pressure, and create a better member experience.