Lead with clarity. Grow with intention.

Your discovery call is booked!

You’ve already done the hard part:
You built something real.
A business. A community. A place where people transform.

Now this is the moment you stop hustling harder and start leading smarter.

We’re not here to fix what’s broken.
We’re here to build what’s possible.

The Active Core Story

Fitness has plenty of passion. What it’s been missing is structure.

You’ve been figuring it out as you go —

  • Running the team

  • Tracking the numbers

  • Selling memberships

  • Keeping everything moving

It works. But you’re ready for more.

That’s why we built Active Core. Not to pile on more advice, but to give you build the foundation you deserve.

Because when you have that structure, everything changes.

Meet Our Founders

  • Lauren, Founder + CEO/CFO

    Turns numbers into strategy.

    Lauren gives owners the tools to understand their finances, plan for growth, and make confident decisions.

  • Jaimie, Co-Founder + CCO/CXO

    Builds experiences that connect and convert.

    Jaimie blends years of studio sales/ops with a heart for helping leaders step into their voice and boldly grow their community.

  • Lisa, Founding Coach + COO

    Makes messy systems simple.

    Lisa’s led studios from single-location startups to multi-location expansions, helping owners feel in control of their business and team.

 FAQs

  • Most coaches focus on either systems or mindset/accountability. We do both + we go deeper.

    At Active Core, we combine strategy + systems + support across finance, operations, sales, and messaging.

    Think of us as your strategic core team, helping you lead, scale, and actually implement change.

  • Yes. Every coach on our team has worked in the fitness industry for years: running studios, leading teams, and working with some of the biggest names in the business.

    We know the real challenges: memberships, class schedules, payroll, client experience, and everything behind the front desk and on mic.

    This isn’t theory. It’s real-world experience with proven strategy.

  • We don’t just tell you what to do, we help you build it.

    Yes, you’ll get strategy. But we also roll up our sleeves to design the systems, tools, and messaging your business needs.

    That’s what makes the difference: we guide, but we also help you get it done.

  • We typically ask our clients to commit to at least 6 months together.

    That gives us time to dig into your numbers, smooth your systems, and put lasting strategies in place.

    Growth takes time, and 6 months is the sweet spot for real results.

  • Our goal is to give you time back.

    You’ll invest time up front to share your vision and priorities with us, but the payoff is less daily grind and more focus on leading.

    Most clients start feeling relief within weeks.

  • It depends on your studio, but most leaders notice clarity after the first few calls.

    Within about 90 days, you can expect things like cleaner financials, smoother operations, and more confident sales.

  • Most clients see results on two levels:

    • Money: stronger profit, steadier cash flow, smarter teambuilding

    • Life: less stress, more time back, and the confidence to lead with clarity

    Here’s the key: You set your goals.

    We bring the framework, strategy, and support.
    You stay in control. Your business gets stronger.

  • We offer three main ways to work with us, depending on your goals and stage of growth:

    • 1:1 Coaching — Personalized support for you and your business

    • C-Suite Support — Fractional CFO, COO, or CMO help for high-level strategy and leadership

    • Group Coaching — Join other studio leaders to learn systems, tools, and strategies in a collaborative setting.

    We’ll help you choose the best fit for where you are now and where you want to grow.

  • Everything we do is built for your business.

    We use proven frameworks, but we adjust them to fit your team, your model, and your vision and priorites.

    No cookie-cutter, just systems that actually work for you.