financial clarity, confidence, and smarter decisions
Finance & Flow: Fundamentals is your path to
F&F: Fundamentals is a self-paced program for studio owners to better understand their numbers, build a strong financial foundation, and grow with intention. If you’re ready to stop guessing and start making confident, informed decisions in your business - this is your next step.
Which of these feel true for you?
😅 You’re running your studio on instinct and hustle - not data
📊 You look at your numbers, but are still unsure what actions to take
📋 You’re done “figuring it out” and want proven strategies instead
🌟 You know it’s time to lead things differently…
Of course it feels this way.
No one taught you how to really read the numbers.
No one showed you how to make decisions based on the story they tell.
You’re simply standing at the edge of what you can do alone…
And ready for a different way to lead.
Hi! I'm Lauren,
Founder of Active Core Consulting
Before Active Core, I helped scale industry giants like Equinox, SoulCycle, and WeWork.
I saw what made those businesses thrive… and what most independent studio owners were never taught.
I watched incredible leaders doing everything right on the floor but still falling into the same patterns:
🆇 relying on instinct instead of clear financial insight,
🆇 spaghetti-on-the-wall decision-making,
🆇 and uncertainty around pricing, payroll, and expenses.
Because no one taught them how to understand the backend of their business.
I started to see the gap - how the systems, financial strategy, and decision-making frameworks that supported established brands were completely missing at the boutique studio level.
That gap was the difference between studios that felt reactive… and studios that felt stable.
That’s when Finance & Flow was born.
I didn’t set out to create a training course.
I just found myself asking the same questions to every studio owner I met:
How’s your pricing? Is your payroll balanced with your revenue? Are your expenses actually driving profit?
Every answer led back to the same truth:
Your business can’t grow if your foundation isn’t set.
Running a successful fitness studio requires more than full classes and a loyal community. It takes financial strategy.
F&F: Fundamentals gives you clarity around your numbers -
so you can move with confidence.
It’s the foundation every studio owner needs.
Inside the course, you’ll:
✅ Learn how to read and understand your P&L
✅ Get clear on owner pay, expenses, and payroll basics
✅ Understand the key numbers that matter most in your studio
✅ Stop guessing and start making informed decisions
✅ Build a strong financial foundation you can grow from
Once you understand your numbers… you’ll shift from scarcity to abundance.
Once you create abundance… you make bold, confident decisions like the CEO you are.
If you…
✨ are ready to grow without second-guessing yourself
✨ want to finally understand your numbers (and how to use them)
✨ have experienced success and are ready for what’s next
✨ know you deserve freedom and ease in your business
And you’re ready for…
🌱 Structure that helps stabilize what you’ve built
🌱 Profit that feels predictable
🌱 A clearer path forward
What's included:
F&F: Fundamentals
was built for you
This self-paced program gives you the tools, training, and structure to
build a strong financial foundation, on your timeline.
Here’s what you get when you join:
Full Expense Clarity:
Use expense benchmarking, audits, and calculators to see where your money is going and how to optimize for profit and stability.
Owner’s Pay Roadmap:
Get clear on how to pay yourself intentionally and sustainably based on what your business can support now and where you want it to go.
Financial Foundations Toolkit:
Custom tools and templates for your P&L, payroll, and expenses - so every decision is backed by data.
Payroll & Org Strategy:
Understand team structure, payroll planning, and compensation so you can build a team that supports your next level.
KPI + Data Mastery:
Learn which numbers actually matter in your studio, how to track them, and how to use them to make clearer, more confident decisions.
VIP Support
(Upgrade):
Add 1:1 coaching support and personalized implementation to help you integrate faster
What others are saying...
By the end of this program, you will have...
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Transformed Money Mindset
Shift limiting beliefs, reconnect to your values, and lead your business from financial abundance
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Clear Team & Payroll Structure
Understand how to structure your team and payroll in a way that supports your business financially and feels sustainable as you grow -
Data-Driven Decision Making
Understand your KPIs, track what matters, and make confident choices that move your business forward -
Financial Organization
Gain clarity around expenses, payroll, and cash flow so you know where your money is going - and what needs attention next
pricing
Two Tiers. Same Goal:
Your Financial Freedom
F&F: Fundamentals Standard
$1,000
What’s Included:
10 self-paced foundational modules
Organized video trainings and lessons
Financial Foundations Toolkit (expense calculators, P&L templates, KPI tracking tools, +more)
KPI framework to understand which numbers actually matter
Owner’s Pay Roadmap to plan and pay yourself intentionally
Expense benchmarking and audit tools to optimize profitability
Payroll and team structure fundamentals for sustainable growth
Clear implementation guidance so you know what to focus on first
Program lifetime access to all course materials
Best for Total Transformation
F&F: Fundamentals VIP
*$1,225/mo
or $3,500
*Payment Plan @ $1,225/month : 3 months
Pay in Full @ $3,500
Everything in Standard PLUS:
4 private 1:1 coaching calls to go deeper on the areas that matter most to you
A VIP coaching call on Instructor Evaluations with ACC Ops Coach Michael + Instructor Evaluation Template
Personalized feedback and support to help you implement with confidence
VIP is ideal if you want hands-on guidance and accountability as you apply what you’re learning inside your business.
Imagine it…
✅ You understand your numbers like a map, and use them to grow your studio with confidence and ease.
✅ You lead your team with vision and heart, fully owning your business and expanding with ease.
✅ Your finances not only supports your needs, but funds your freedom - time, choice, and the ability to grow on your terms.
✅ You’ve built a business that feels more stable, organized, and are ready for the next phase of growth!
Meet the Team
-
Lauren Schoenfeld
FOUNDER | FINANCE MASTER
translates your finances into strategy
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Lisa Kruk
COO | SYSTEMS QUEEN
keeps your ops clean and your cash flowing
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Jaimie Austin
CXO | SALES STRATEGIST
communicating your offers in a way that converts
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Guest Coaches
ACC COACHES | PARTNERS
on money mindset, instructor evaluation, and more
Got Questions?
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F&F: Fundamentals walks you through the financial and operational foundations every studio owner needs to understand before scaling. Each module builds on the last, so you’re not just learning concepts, you’re learning how they connect inside your business.
KPI Training
Learn which numbers actually matter in your studio and how to track them consistently, without getting lost in data overload.Fitness P&L Training
Organize your profit and loss statement with our fitness industry-specific P&L template to better understand where your money is coming from, where it’s going, and what it’s telling you about your business.Operator to Owner Mindset
Shift out of reactive decision-making and start thinking more intentionally about how your business supports you.Money Mindset + Goal Setting
Build a healthier relationship with money and set clear financial goals that align with where you want your business to go.KPI Strategy
Go deeper into using your KPIs to guide decisions, spot trends, and understand what to focus on first.Owner’s Pay Roadmap
Learn how to pay yourself well and plan for future goals based on what your business can support right now.Expense Benchmarking
Compare your expenses to industry standards so you know what you’re doing well and where to pay attention.Expense Audit
Review your spending to identify what’s working, what’s not, and where you can clean things up.Payroll Fundamentals: Team Structure
Understand how to structure your team in a way that makes sense financially and supports the day-to-day needs of your studio.Payroll Fundamentals: Compensation + Bonuses
Learn the basics of compensation planning so payroll feels intentional, sustainable, and aligned with your business goals.
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Around 2-3 hours per week to watch the video trainings and complete worksheets.
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VIP is for anyone who wants 1:1 support and faster implementation. VIP is especially recommended for multi-location owners or those who want more hands-on help applying what they learn inside their team structure. You’ll get:
A VIP coaching call + worksheet on Instructor Evaluation with ACC Ops Coach Michael
4 personalized calls to go deeper on any topic
Priority support and scheduling
Tailored feedback and help building your unique plan
VIP is ideal if you want structure + bespoke execution, especially for multi-studio or scaling owners.
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F&F is built specifically for fitness studio owners and designed to create measurable change. This is the only program that shows you exactly how your operations, finances, and strategy need to align to support your growth. You’ll walk away with templates, payroll structure, and a financial toolkit that actually makes your numbers work for your business.
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Yes! We offer flexible payment options for the VIP tier of the program to make joining as accessible as possible with the level of support you deserve.
VIP Enrollment:
Pay in full: $3,500 (save $175)
Payment plan: 3 monthly payments of $1,225
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Neither. Finance & Flow: Fundamentals meets you exactly where you are.
If you’re newer to understanding your numbers, this program gives you the clarity and structure you’ve been missing. If you already have some familiarity, it helps you connect the dots and build a stronger foundation.
Either way, you’ll walk away with a clearer understanding of your finances and a better sense of what to focus on next.
Join F&F: Fundamentals
Lead with clarity. Grow with intention. Live life on your terms.