Finance & Flow: Fundamentals is your path to
financial clarity, confidence, and smarter decisions
You didn't open a studio to lose sleep over spreadsheets you don't understand.
F&F: Fundamentals is a self-paced course for studio owners to better understand their numbers, build a strong financial foundation, and start leading like a true CEO in their business.
Where You Are Right Now vs. After Finance & Flow: Fundamentals
😅 You’ve been running your studio on instinct, not information → Now every decision is backed by numbers you actually understand.
📋 You’re tired of figuring it out alone → Now you’ve got a proven framework, built for studios like yours.
🌟 You're leading off gut instinct, hoping it's the right call → Now you’re leading like a confident CEO
Of course it feels this way right now.
No one taught you how to really read the numbers.
No one showed you how to make decisions based on the story they tell.
You’ve simply hit the ceiling of what you can do alone…
That's why we created Finance & Flow: Fundamentals!
Hi! I'm Lauren,
Founder of Active Core Consulting
Before Active Core, I helped scale industry giants like Equinox, SoulCycle, and WeWork.
I watched incredible independent studio owners doing everything right but still:
🆇 relying on instinct,
🆇 spaghetti-on-the-wall decision-making,
🆇 and uncertainty around pricing, payroll, and expenses.
And I saw the gap:
the systems, financial strategy, and decision-making frameworks that supported big brands were completely missing at the boutique studio level.
Because no one taught them how to understand the backend of their business.
That’s when Finance & Flow was born.
F&F: Fundamentals gives you clarity around your numbers -
so you can move with confidence.
Inside the course, you will:
✅ Learn how to read and understand your P&L
✅ Get clear on owner pay, expenses, and payroll
✅ Understand the key numbers that matter most in your studio (KPIs)
✅ Build a strong financial and operational foundation you can grow from
Numbers you understand become decisions you can trust.
Decisions you trust are what turn an operator into a CEO.
Results from Studio Owners like you…
If You…
✨ Want to grow without second-guessing every move you make..
✨ Want to finally understand your numbers and how to use them
Then you’re ready for…
🌱 Structure that stabilizes what you've built
🌱 Profit that feels predictable, not accidental
🌱 A clearer path to scaling your revenue
What's included:
F&F: Fundamentals
was built for you
This self-paced program gives you the tools, training, and structure to
build a strong financial foundation, on your timeline.
Full Expense Clarity:
Use expense benchmarking, audits, and calculators to see where your money is going and how to optimize for profit and stability.
Owner’s Pay Roadmap:
Get clear on how to pay yourself intentionally and sustainably based on what your business can support now and where you want it to go.
Financial Foundations Toolkit:
Custom tools and templates for your P&L, payroll, and expenses - so every decision is backed by data.
Payroll & Org Strategy:
Understand team structure, payroll planning, and compensation so you can build a team that supports your next level.
KPI + Data Mastery:
Learn which numbers actually matter in your studio, how to track them, and how to use them to make clearer, more confident decisions.
VIP Support
(Upgrade):
Add 1:1 coaching support and personalized implementation to help you integrate faster
10 Core Modules
We’ll walk you through the financial and operational foundations every studio owner needs to find confidence and clarity.
Each module builds on the last and walks you through exactly how to integrate the topic into your specific business.
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Learn which numbers actually matter in your studio and how to track them consistently, without getting lost in data overload.
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Organize your Profit & Loss statement with our fitness industry-specific P&L template to better understand where your money is coming from, where it’s going, and what it’s telling you about your business.
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Shift out of reactive decision-making and start thinking more intentionally about how your business supports you.
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Build a healthier relationship with money and set clear financial goals that align with where you want your business to go.
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Go deeper into using your KPIs to guide decisions, spot trends, and understand what to focus on first.
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Learn how to pay yourself well and plan for future goals based on what your business can support right now.
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Compare your expenses to industry standards so you know what you’re doing well and where to pay attention.
-
Review your spending to identify what’s working, what’s not, and where you can clean things up.
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Understand how to structure your team in a way that makes sense financially and supports the day-to-day needs of your studio.
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Learn the basics of compensation planning so payroll feels intentional, sustainable, and aligned with your business goals.
What others are saying...
By the end of this course, you will have...
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Transformed Money Mindset
Shift limiting beliefs, reconnect to your values, and lead your business from financial abundance
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Clear Team & Payroll Structure
Understand how to structure your team and payroll in a way that supports your business financially and feels sustainable as you grow -
Data-Driven Decision Making
Understand your KPIs, track what matters, and make confident choices that move your business forward -
Financial Organization
Gain clarity around expenses, payroll, and cash flow so you know where your money is going - and what needs attention next
pricing
Choose Your Level of Support
To Financial Freedom
F&F: Fundamentals Standard
One-time payment of $1,000
What’s Included:
10 self-paced foundational modules
Organized video trainings and lessons
Financial Foundations Toolkit (expense calculators, P&L templates, KPI tracking tools, +more)
KPI framework to understand which numbers actually matter
Owner’s Pay Roadmap to plan and pay yourself intentionally
Expense benchmarking and audit tools to optimize profitability
Payroll and team structure fundamentals for sustainable growth
Clear implementation guidance so you know what to focus on first
Program lifetime access to all course materials
Best for Total Transformation
F&F: Fundamentals VIP
One-time payment of $3,500
Or a 3 month payment plan option of $1,225/month
Everything in Standard PLUS:
4 private 1:1 coaching calls to go deeper on the areas that matter most to you
A VIP coaching call on Instructor Evaluations with ACC Ops Coach Michael + Instructor Evaluation Template
Personalized feedback and support to help you implement with confidence
VIP is best if you want hands-on guidance and accountability as you apply what you’re learning inside your business.
Imagine what you can create when you step into your CEO role.…
✅ You understand your numbers like a map, and use them to grow your studio with confidence and ease.
✅ You lead your team with vision and heart, fully owning your business and expanding with ease.
✅ Your finances not only supports your needs, but funds your freedom - time, choice, and the ability to grow on your terms.
✅ You’ve built a business that feels more stable, organized, and are ready for the next phase of growth!
Meet Your Coaches
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Lauren Schoenfeld
FINANCE
translates your finances into strategy
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Lisa Ceretta Kruk
FIN/OPS
keeps your ops clean and your cash flowing
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Michael Keeney
TALENT DEVELOPMENT
builds your team accountability & delivery
Got Questions?
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F&F: Fundamentals walks you through the financial and operational foundations every studio owner needs to understand before scaling. Each module builds on the last, so you’re not just learning concepts, you’re learning how they connect inside your business.
KPI Training
Learn which numbers actually matter in your studio and how to track them consistently, without getting lost in data overload.Fitness P&L Training
Organize your profit and loss statement with our fitness industry-specific P&L template to better understand where your money is coming from, where it’s going, and what it’s telling you about your business.Operator to Owner Mindset
Shift out of reactive decision-making and start thinking more intentionally about how your business supports you.Money Mindset + Goal Setting
Build a healthier relationship with money and set clear financial goals that align with where you want your business to go.KPI Strategy
Go deeper into using your KPIs to guide decisions, spot trends, and understand what to focus on first.Owner’s Pay Roadmap
Learn how to pay yourself well and plan for future goals based on what your business can support right now.Expense Benchmarking
Compare your expenses to industry standards so you know what you’re doing well and where to pay attention.Expense Audit
Review your spending to identify what’s working, what’s not, and where you can clean things up.Payroll Fundamentals: Team Structure
Understand how to structure your team in a way that makes sense financially and supports the day-to-day needs of your studio.Payroll Fundamentals: Compensation + Bonuses
Learn the basics of compensation planning so payroll feels intentional, sustainable, and aligned with your business goals.
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Around 2-3 hours per week to watch the video trainings and complete worksheets.
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VIP is for anyone who wants 1:1 support and faster implementation. VIP is especially recommended for multi-location owners or those who want more hands-on help applying what they learn inside their team structure. You’ll get:
A VIP coaching call + worksheet on Instructor Evaluation with ACC Ops Coach Michael
4 personalized calls to go deeper on any topic
Priority support and scheduling
Tailored feedback and help building your unique plan
VIP is ideal if you want structure + bespoke execution, especially for multi-studio or scaling owners.
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F&F is built specifically for fitness studio owners and designed to create measurable change. This is the only program that shows you exactly how your operations, finances, and strategy need to align to support your growth. You’ll walk away with templates, payroll structure, and a financial toolkit that actually makes your numbers work for your business.
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Yes! We offer flexible payment options for the VIP tier of the program to make joining as accessible as possible with the level of support you deserve.
VIP Enrollment:
Pay in full: $3,500 (save $175)
Payment plan: 3 monthly payments of $1,225
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Neither. Finance & Flow: Fundamentals meets you exactly where you are.
If you’re newer to understanding your numbers, this program gives you the clarity and structure you’ve been missing. If you already have some familiarity, it helps you connect the dots and build a stronger foundation.
Either way, you’ll walk away with a clearer understanding of your finances and a better sense of what to focus on next.
Join F&F: Fundamentals
Lead with clarity. Grow with intention. Live life on your terms.